A Few Words about Manny

Manuel Gonzalez is a strategic leader with global experience in the entertainment/hospitality industry, theme parks, live events, zoos, aquariums, and cruise lines. His professional career might be best described as eclectic. Starting his career in the hospitality hotel, food and beverage industry, he worked his way from behind-the-scenes to becoming a leader in the cultural events business where he was afforded the opportunity to grow from different career paths, spending time in marketing, finance and operations, domestically and internationally. He has a broad range of expertise in both the nonprofit and corporate sector in an international arena.

Mr. Gonzalez’s strengths lie in strategic management planning, external relations, development, marketing, finance and governance of facilities, venues, and cultural attractions. His experience in master planning and development includes the expansion of the Columbus Zoo and Aquarium into a 580-acre regional entertainment complex with a water park, theme park, golf course, and the future site for an indoor water park hotel – a $180 million project that attracts over 2 million visitors per year.

He received his Bachelors in Business Administration from the University of Oklahoma in 1995 and his Masters in Business Administration from Oklahoma Christian University in 2002. He serves on the board of Donald Woods Winnicott School in Mexico and RX Entertainment and has served as a board member for Scrum Alliance, Hawaiian Falls Water Parks, , the Dublin Convention and Visitors Bureau, The National Society of Hispanic MBAs (NSHMBA), The Hispanic Association of Corporate Responsibility (HACR), the United Methodist Children’s Home, Park Street S.A. de C.V. and participated on the Zoo and Aquarium Committee for the International Association of Amusement Parks and Attractions (IAAPA). 

His latest career path has led him to oversee RX Entertainment, a global attraction and consulting group, where he serves as Managing Partner.


Thought Leadership

Be the best

Value Proposition


Inspirational Leadrship

  1. I have had the pleasure of working directly with Manny and have found him to truly be one of the most gifted CEO's I have had the pleasure to work with in my career. He is exceptionally talented with strong interpersonal skills which allows him to not only be a great leader but a visionary in our industry.
    Ed Hiller - CEO, Ride Entertainment Group
  2. Manny is a visionary and disciplined leader with a focus on research driving innovation. In his time at the Scrum Alliance, I got to know Manny well in our interactions at conferences and then in our discussions about various programs and strategies of the Scrum Alliance. Manny has foresight, integrity, strength of character, wisdom, and a practical no-nonsense attitude to organizational leadership, change management, strategic thinking, and business development.
    Mishkin Berteig - CEO, Leading to Real Agility
  3. I've had the pleasure of coaching Manny in his role as CEO. I found him to be a strategic thinker, who genuinely care about the organizations that he leads. His personal life experiences has given him a solid foundation from which to lead.
    Henry Dittmer - Professional Coach
  4. Manny leaves energy and enthusiasm in his wake. Whenever I am on-site, discussing ways I can make the next edition of the NSHMBA magazine more dynamic and professional, Manny can be seen energizing his employees with positive encouragement and a "we won't fail" attitude. Anyone lucky enough to be working with Manny will benefit not only with the knowledge he brings to any difficult decision, but also with the glass is half full attitude.
    Sara Jo Davis - Digital Marketing Analyst
  5. Manny is a highly motivated individual who shares his compassion for perfection with others on his continued quest to improve the world around us. He is personable, effective and outgoing and the type of person you'd want in your corner - supporting your goals, leading others to victory or simply to manage the process effectively.
    Daniel Burzlaff - COO, UniCreative Group
  6. Driven, committed and hard-working are just a few words that describe Manny Gonzalez. Working for Manny as his Marketing Manager for 3 years was a truly insightful experience. Manny not only leads his team, but educates and pushes them as well. He demands the best from his employees and gives the best of himself. His out of the box thinking and desire for perfection are two qualities that drive Manny to go beyond expectations and do more than simply “required”.
    Holly Shelton, Senior Marketing Manager
  7. Manny was a wonderful President and CEO, for many reasons. He actually took the time to get to know every single one of his staff members. His dynamic and assertive approach kept me motivated and on track. His creativity and strong vision gave me great hope for a promising future. He is an ambitious individual that is interested in having not only the organization progress, but ensuring that the whole team succeeds as well. He is a highly successful and positive professional who will always be on top. He uplifts those around him with his can-do attitude. He is a visionary leader.
    Cindy Castelblanco - Director of Marketing Zoo Miami
  8. Manny was the best boss ever!
    Elsa Morales - Gerente De Relaciones Publicas
  9. As a member of the board of directors of the Florida Zoological Society during Manny's tenure as CEO I was in a position to see the energy and creativity he brought to the position. Manny's knowledge of marketing is extensive. His expense saving ideas were innovative and actually resulted in both cost savings and increased benefits for the employees of the Society
    Floyd Denison - Board Member, ZSF
  10. Manny knows how to make great things happen! He is an experienced leader with a dedication to excellence. His passion, energy and knowledge inspires everyone to achieve more.
    Ron Foth Jr. - SVP Creative at RFA